Places of Interest & Foot Traffic

MapDash now includes a comprehensive nationwide Places of Interest layer (more than 7.5 million locations) that is presented in three distinct formats:

Places is a comprehensive and positionally accurate places of interest database that can be filtered by name or category.

Foot Traffic is a summary analysis of 12-months of human movement patterns that includes Average Daily Visits, Median Dwell Time, and Median Distance Traveled to each location. The data also includes detailed summary stats for Day of the Week, Time of the Day, and Month of the Year.

Foot Traffic Insights adds additional information about the top three psychographic profiles of visitors to a given site. If a location is part of a regional or national chain, the data includes Brand Insights about how this store ranks vis-a-vis other same-brand locations in its Metropolitan Statistical Area.

Important Notes

• Foot traffic is not available for all locations. In some cases, there is not enough of a sample size to confidently estimate foot traffic. There are many reasons for this, including businesses that are "interior" to larger buildings where data is not easily collected.

• Bulk exports or downloads are not permitted. MapDash was created to provide synthesized views of Places of Interest and Foot Traffic Insights data. These views are experienced as part of the greater context that MapDash delivers with more than 200 map layers from best-in-class and authoritative sources.