Market Opportunity Index Layers
MapDash now includes data layers that highlight opportunity areas for a variety of industries. Resulting from a Market Texture™ Analysis, which normalizes and combines multiple data inputs into a color-coded map that scores neighborhoods from low (0) to high (10) opportunity. These layers include the following:
Market Opportunity: Real Estate Development presents real estate decision-makers with a combined opportunity score for Population Growth, Educational Attainment, Disposable Income, and Low Housing Burden.
Mission Opportunity: Community Development helps nonprofits and mission-oriented businesses understand where they can do the most good. This layer combines multiple data streams into a combined opportunity score for Economy (Jobs, Wages, Poverty, Affordable Housing, Broadband Internet), Education (Preschool Enrollment, High School Graduation Rates, Postsecondary Education), Health (Fast Food Consumption, Cigarette Smoking, Annual Checkup, Obesity, Depression) and Community (Volunteerism, Violent Crime, Personal Crime, Fundraising Activity, Voter Engagement, and Public Activity).
Market Opportunity: Healthcare Practice Development helps healthcare businesses understand where they may consider new acquisitions or denovo development using a combined opportunity score for Disposable Income, Medical Insurance, Population Growth, and Population who Visit a Doctor regularly by lifestyle.
Market Opportunity: Economic Development helps governments and economic development organizations understand high opportunity areas in the market as it relates to a combination of Age of Workforce, Housing Affordability, Racial and Ethnic Diversity, and Proximity to Talent Pipeline.
Market Opportunity: Church Starts & Redevelopment helps faith communities identify areas of highest opportunity for the establishment (or re-establishment) of a worship site. This composite map layer brings together a combined view of Population Growth, Racial and Ethnic Diversity, and Generational Balance.
Market Opportunity: K-12 Education Enrollment helps private and nonprofit schools understand areas of highest opportunity for student recruitment and enrollment. Opportunity areas reflect a combination of School Aged Population, Population Growth, Racial and Ethnic Diversity, and Disposable Income.
Market Opportunity: Bank Branch Development helps financial institutions understand areas of opportunity that require a healthy combination of Small Businesses, Population Growth, Income, and Total Population.
Limitations
Datastory understands that assessing opportunity requires much more than a single map layer of hotspots. The Market Opportunity layers included in MapDash are meant to be directional only, and to accelerate the process of understanding where and how complex socio-economic characteristics overlap. We recognize that business strategy, program development, and policy are complex and require many additional human and data elements. The opportunity layers included in MapDash are intended to be additional tools in the greater collection of location intelligence data layers and analytic outputs and nuanced human-driven decisions.
